Course Aim:
Stakeholder communication is continuously evolving, and the complexities aligned to its function is crucial for the favourable position of a brand, the organisation, government and/or business. Professional public relations and communication is about building long-term trust between organisations and their brands, the media, and its various stakeholders. This is relevant in the technological world we’re engaging in, especially considering the growth of fake news and online bots trolling the internet.

Our Diploma and Advanced Diploma in Public Relations & Communication are renowned for its hands-on approach and innovative teaching methodologies. In addition to getting a solid theoretical foundation, students are exposed to industry engagements and the world of work from inception in first year until they graduate.
Our students are trained to work and transition across industries and specialisations through engaging with industry projects, excursions to museums, cultural and heritage sites, company site visits and related locations; go on field trips and work hand-in-hand with alumni and other graduates. Collaborative projects with industry afford our aspiring Public Relations and Communication professional the opportunity to engage with “real-life” work projects with a business partner.
An extensive part of professional public relations and communication are media engagement in both formal and informal sectors. Our students are prepared to engage with organised traditional media like newspapers, magazines, television and radio. These media platforms have evolved and now also includes streaming sites and applications like Netflix, Disney Plus, Prime Video (Amazon), Showmax and a plethora of website that stream series and movies.
Public Relations encompasses an array of skills and communication techniques needed for the enhancement of stakeholders such as clients, brands, organisations and their products and/or services which our students are educated on. They also navigate the social media landscape, and we prepare them to contend with influencers and algorithms on platforms like Twitter, Facebook, Instagram, TikTok and YouTube.
In order to be successful in this industry, you are required to possess good writing and communication acumen and an interest in content creation. A keen interest in current affairs (local, national and international); an understanding of how business works; organisational skills; attention to detail; the ability to manage time and work under pressure; digital media skills; a creative flair; and excellent interpersonal skills form a good foundation for a successful public relations practitioner.
Our graduates and alumni are employed in various sectors such as: Retail; Beauty; Medical and Pharmaceutical; Mining; Engineering; Banking and Finance; Entertainment; Automotive; Technology; Publishing; Academia; Travel and Tourism; Hospitality; Government and International Relations; Oil and Gas; NGO, NPO or Charity; Consumer Brands and many.
The PR specialist of the 21st century is highly skilled and continuously explores the most proactive ways of engaging with stakeholders. Career titles that identify these professionals are:
- Public Relations Officer, Manager or Director
- Corporate Affairs Officer, manager or Director
- Internal Communication Officer, manager or Director
- Social Media Campaign or Brand Manager
- Social Media Influencer (Content Creator)
- Marketing or Promotion Manager
- Fundraiser or Sponsorship Manager
- Publicist or Agent (For a Brand, Celebrity, Sportsman/woman, Artist, Musician, etc.)
- Spokesperson (For a Brand, Company, Institution or Government)
- Investment Relations Practitioner (Financial-PR)
- Consultant (Working for an Agency or on behalf of an Organisation)
- Internal Corporate Culture Manager (Internal PR, Human Resources)
- Training and Development (Social Responsibility)
- Corporate Governance (Sustainability, Community Relations, CSR/CSI, Integrated Reporting)
- Research and Development

For all Certificate, Diploma and National Diploma applications, consult the General admission requirements.
Some courses require students to submit additional information as part of their application.
General admission requirements

For all Honours, Masters and Doctorate applications, consult the Postgraduate admission requirements.
General admission requirements

Syllabus and fees

Please note:

The fees reflected here are for the 2024 academic year, and are subject to change for 2025.Please confirm the final fee amount by contacting the relevant Faculty Office or contact person as listed at the bottom of this page.

Prepare this quote for:
Compulsary subject(s)

R 8,490.00
R 8,490.00
R 8,490.00
R 9,960.00


For any queries get in contact with:
Ms Anita America
+27 21 460 3923/9010
This email address is being protected from spambots. You need JavaScript enabled to view it.

NOTE: The fees in this prospectus are for the 2024 academic year and are provided to assist you in your planning.

This information is subject to change based on approval and accreditation of HEQSF aligned qualifications.
Admission requirements may therefore differ between the existing qualification and the HESQF aligned qualification. Every effort has been made to ensure the accuracy of the information on this page; however the University reserves the right at any time, if circumstances require, to make changes to any of the published details.