MARKETING
DIPLOMA IN MARKETING

Course Aim:
Marketing is a dynamic field to channel your creativity. In a time of technological disruption, economic change and environmental concerns. Marketers use customer insights to build and deliver brand value to customers by analysing data to influence customer decisions and solve their problems. Also by integrating digital and traditional marketing to deliver a rich customer experience. Areas such as branding, advertising, digital marketing, sales and marketing strategy will be covered.

Opportunities:
Brand assistant, Brand activation trainee, Junior marketing assistant, Sales and relationship developer, Digital marketing co-ordinator, Market researcher, Media planner, Digital optimization analyst, Social media co-ordinator, Account executive.


Undergraduates
For all Certificate, Diploma and National Diploma applications, consult the General admission requirements.
Some courses require students to submit additional information as part of their application.
General admission requirements

Postgraduates
For all Honours, Masters and Doctorate applications, consult the Postgraduate admission requirements.
General admission requirements

Syllabus and fees

Please note:

The fees reflected here are for the 2024 academic year, and are subject to change for 2025.Please confirm the final fee amount by contacting the relevant Faculty Office or contact person as listed at the bottom of this page.


Prepare this quote for:
FIRST YEAR
Compulsary subject(s)

ACCOUNTING FOR MARKETERS (AFM150S)
R 3,660.00
BUSINESS COMPUTER APPLICATIONS (BCA154S)
R 6,710.00
COMMUNICATION 1 (CMM154S)
R 4,580.00
ECONOMICS (ECS150S)
R 6,100.00
MARKETING 1 (MRK150S)
R 3,660.00
PERSONAL SELLING (PSG150S)
R 3,660.00
QUANTITATIVE LITERACY FOR STATISTICS 1 (QUA150S)
R 2,440.00


SECOND YEAR
Compulsary subject(s)

ACCOUNTING FOR MARKETERS (AFM150S)
R 3,660.00
CONSUMER BEHAVIOUR (COU260S)
R 5,860.00
ECONOMICS (ECS150S)
R 6,100.00
INTEGRATED MARKETING COMMUNICATION 2 (IMC260S)
R 5,860.00
MARKETING 2 (MRK260S)
R 7,320.00
PRINCIPLES OF MANAGEMENT AND LAW (MNP260S)
R 5,860.00
QUANTITATIVE LITERACY FOR STATISTICS 1 (QUA150S)
R 2,440.00
STATISTICAL ANALYSIS 2 (SAN260S)
R 4,390.00


THIRD YEAR
Compulsary subject(s)

CONSUMER BEHAVIOUR (COU260S)
R 5,860.00
MARKETING 2 (MRK260S)
R 7,320.00
MARKETING 3 (MRK360S)
R 9,760.00
MARKETING RESEARCH 3 (MRH360S)
R 9,760.00
PRINCIPLES OF MANAGEMENT AND LAW (MNP260S)
R 5,860.00
SALES AND PROJECT MANAGEMENT (VEK360S)
R 9,760.00
STATISTICAL ANALYSIS 2 (SAN260S)
R 4,390.00


Offering type: FULLTIME - DISTRICT 6 CAMPUS
Offering type: PART-TIME - DISTRICT 6 CAMPUS

For any queries get in contact with:
Mr Z Ntshebe (Admin: Faculty Office)
+27 21 460 3257
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Mrs T Connolly (Admin: Department)
+27 21 460 3306
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NOTE: The fees in this prospectus are for the 2024 academic year and are provided to assist you in your planning.

Disclaimer
This information is subject to change based on approval and accreditation of HEQSF aligned qualifications.
Admission requirements may therefore differ between the existing qualification and the HESQF aligned qualification. Every effort has been made to ensure the accuracy of the information on this page; however the University reserves the right at any time, if circumstances require, to make changes to any of the published details.